In 2001, Gretty Zueger left her job as engineer at software company to follow a passion she’s had since she was young, starting her own clothing company. Being a mom of two, Zueger was excited to start a second-career as an entrepreneur. After noticing that many major fashion brands sold basic or generic designs at a high price, Zueger started her own clothing company, creating unique designs using high-quality materials
Zueger, originally from the developing country of Peru, wanted to give back to her native country by doing her textile manufacturing there, but found her design-inspo in New Mexico. Zueger’s designs were inspired by the diversity of fine artisan goods and blend of the Anglo, Hispanic, and Indian ethnicities in Santa Fe. Zueger decided to add embellishments to the fabric by piping or incorporating mixed-media into her pieces. The original Gretty Zueger line had more of a mid-west feel and was even featured in Cowboys and Indians Magazine, but shifted to more of an everyday wear collection.
The finest natural and unprocessed materials from around the globe are sourced for the line. Pima Cotton, one of the finest fibers in the world, is used to create luxuriously soft as well as long-lasting chic couture. Natural silk, a beautiful and breathable fabric, is fashionable as well as comfortable and hypoallergenic for everyday wear